Posted by Tate Dwinnell |
# |
12:00:44 pm on February 3, 2010
At
a recent rally in New Hampshire, Barack Obama specifically mentioned
LED lighting and described a company that could help to slash the cost
of LED lighting. I did a little research and discovered the company he
was referring to is privately held Arc Energy
LLC of Nashua, NH. Its founder, Kedar Gupta is no stranger to
cleantech success, having founded GT Solar (SOLR) with just $1000 and
cashing out a few years ago.
“That is why jobs will be our number one focus in 2010. And
we’re going to start where most new jobs do – with small businesses.
These are the companies that begin in basements and garages when an
entrepreneur takes a chance on his dream, or a worker decides it’s time
she became her own boss. They’re companies like ARC Energy, which I
visited earlier today. These folks are hard at work on a new
manufacturing process for ultra-efficient LED lights that will make
them affordable for ordinary people. The technology they’ve created is
the only of its kind in the world. They’re this little business in a
condo out on Amherst Street, and they have the potential to
revolutionize an industry. Right here in Nashua.
Small businesses like ARC Energy have created roughly 65
percent of all new jobs over the past decade and a half. And I think we
should make it easier for them to open their doors, expand their
operations, and hire more workers. That’s why I’ve proposed a new tax
credit for more than one million small businesses that hire new workers
or raise wages – and a tax incentive for all businesses to invest in
new plants and equipment. And while we’re at it, we should eliminate
all capital gains taxes on small business investment, so these folks
can get the capital they need to grow and create jobs.”
I had to do some digging to locate ARC Energy’s web site
and eventually had to call them to find it. Considering both the
products and news pages say “we are in stealth mode”, it’s clear the
company wants to operate under the radar for now.. but the visit by
Obama has certainly put them on the map now!
According to the about page, ARC Energy LLC (or Advanced
Renewable Energy Company) was founded in 2007 to develop automated
sapphire crystal growth and processing equipment to significantly
reduce the cost to manufacture LED lighting. The company was initially
funded by its founder Kedar Gupta, but is now receiving funding from
venture capital firm General Catalyst and Citizens Bank.
While GreenStocksCentral.com focuses on publicly traded green
companies, it will be interesting to follow the progression of ARC
Energy and perhaps one day I’ll be writing about their IPO.
While
the demand expansion for LED lighting is probably the worst kept secret
in the tech investing world today, for some reason it was being
virtually ignored at the start of 2009. Of course, for long- term Next
Inning readers, that was good news – it allowed us to buy shares of
sector leader Cree (CREE) in the mid-teens before the rest of the world caught on.
When it comes to the lighting markets, it’s important to understand
the divisions. The market where I think Cree is and will remain the
leader is what is called “high power.”
Revenue growth for LED Lamps was, to say the least, uninspiring for
nearly a dozen years leading up to 2002. However, beginning in 2002,
mobile products began to incorporate larger displays and, with these,
the demand for LED backlighting grew quickly. These tiny LEDs were not
Cree’s strongest suit, but the company enjoyed some modest benefits.
From there, the next leg up started in 2007 and was driven by high
brightness applications like scoreboards and other outdoor displays.
Cree competed well in those markets as it has more recently in the LED
backlight market for LCD TVs (those TV’s advertised as LED are really
LCD with LED backlight versus CCFL backlight).
However, the real story for Cree is what is known as the “high
power” market, which includes ambient and task lighting applications
that are currently dominated by various types of incandescent and
fluorescent lights. High power LEDs are rapidly gaining ground here,
but it will take literally years for them to get beyond a rounding
error in the scope of the aggregate market. In these markets there are
only three viable competitors and Cree is the clear leader.
You can find a number of good reports on Cree on the Next Inning site
by using our search engine to look for the ticker symbol Cree. The
short story here is that while we are only beginning to scratch the
surface for LED demand, investors with an interest in Cree should be
patient and accumulate carefully on weakness.
In a new special report entitled 10 Tech Trends for 2010,
NextInning.com highlights ten technology trends that investors will
need to know about this year, as well gives opinions on several key
tech stocks, including ones that are its favorites for the new year.
For access to the free report,
examining each pick’s business activities, strengths, weaknesses,
latest earnings report, and much more, visit NextInning.com.
We are preparing for our biggest expo yet!
So big, we are moving to the PPA Event Center by Mile High Stadium! Join us as more than two dozen manufacturers are represented in our tradeshow-style format.
We
start the evening with a presentation on LED technology by Jim
Anderson, Director of Strategic Markeing for Philips Solid State
Lighting Solutions. Jim will cover the potential of SSL, current and
emerging applications, initiatives encouraging SSL, technical
considerations when choosing an LED system, and a standards update on
the technology! With over 20 years of experience in the lighting
industry, both at Philips Lighting and LED start-up companies, Jim
Anderson is currently the Director of Strategic Marketing for Philips
Solid Sate Lighting Solutions (formerly Color Kinetics) in Burlington,
MA. Over his career, Jim has held various positions in technology
management, operations management and Marketing, and changed his focus
to LED lighting 5 years ago.
The 12' geodesic sphere is twice the size of
the previous versions and weighs a whopping 11,875lbs. The ball is
covered in 2,668 Waterford Crystal
triangles, ranging size from 4¾" to 5¾" per side, bolted to and powered
by 672 LED modules attached to the aluminum frame and comprising 32,256
Philips Lumileds
Luxeon Rebel RGB plus white LEDs. The result is an output of a palette
of more than 16 million colors and billions of patterns for a
kaleidoscope effect when it drops Thursday night from atop One Times
Square.
While this year's Ball represents more than
three times the number of LEDs used last year, it is actually 10-20%
more energy efficient, consuming only the same amount of energy per
hour as it would take to operate two traditional home ovens.
Two-hundred eighty-eight of the Waterford Crystal triangles are
emblazoned with the new Let There Be Courage design of a ribbon medal
defining the triumph of courage over adversity; 1,440 crystal triangles feature
last year's Let There Be Joy design of an angel with arms uplifted
welcoming the New Year. The remaining 960 triangles are the original Let
There Be Light design of a stylized radiating sunburst.
Focus Lightingcreated
a unique lighting design for the ball that requires more than 3,500
lighting cues to orchestrate the moving patterns, making the sparkle
visible whether viewed from 5' away or 500' from the streets. "We tried
to create a beacon of light in the sky over Times Square," says Paul
Gregory, principal lighting designer for Focus Lighting.
Philips
Lighting engineer Oscar Zheng assists a Landmark Signs technician in
upgrading the Times Square Ball Numerals with new Philips LED flood
bulbs.
Lighting Science Group
designed, developed, and produced the lighting system for the new ball
to seamlessly integrate the Waterford Crystal with the Philips Luxeon
Rebel LEDs. Hudson Scenic Studio designed, developed, and produced the
structural framework, including the hoisting system for raising and
lowering the ball on the new 141' mast. E:Cue Lighting Control provided the lighting
control system, and Lapp Group provided
the power and control cabling for the Ball.
This is only the seventh version of a new ball
in 101 years, the first made of iron and wood, weighing 700lbs, and
covered with 100 light bulbs. This new version will become a year-round
attraction above Times Square in full public view January through
December. "For one hundred years, the Times Square New Year's Eve Ball
has attracted millions of revelers to Times Square on December 31 to
celebrate the beginning of the New Year" says Jeff Straus, president of
Countdown Entertainment and co-organizer of Times Square New Year's
Eve. "The new Times Square New Year's Eve Ball will be a bright
sparkling jewel atop One Times Square entertaining New Yorkers and
tourists from around the world not only on December 31, but throughout
the year."
Also new this year, Philips has converted the
companion Times Square Ball Numerals (2-0-1-0) to all-LED technology.
The 545 custom-designed Philips scalloped LED flood bulbs lighting the
Times Square Ball Numerals use just 9W each, compared to the 40W
consumed by the incandescent and halogen bulbs previously used,
representing a 78% energy savings.
"Following our landmark upgrade of the Times
Square Ball to LED technology over the past two years, we are very
excited to deliver yet another innovative LED solution that helps to
elevate the impact and sustainability of the Times Square Ball through
the use of our powerful new LED flood bulbs in the Numerals," said Ed
Crawford, CEO, Philips Lighting North America. "Global icons like the
Times Square Ball are not the only applications that can enjoy the
benefits of LED technology. In addition to offering a wide range of
professional LED solutions, we are delighted to offer a broad line of
LED retrofit bulbs to consumers for the first time, enabling everyone
to enhance their life with light through high performance, energy
efficient and long life LED lighting."
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, and then starting on the first one.”