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		<title>Pure Lighting LLC</title>
		<description>Updates from Pure Lighting LLC.</description>
		<link>http://www.purellc.com</link>
		<lastBuildDate>Thu, 09 Sep 2010 10:30:27 +0100</lastBuildDate>
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			<title>Can't afford LED's? Lease them! </title>
			<link>http://www.purellc.com/index.php/General/Can-t-afford-LED-s-Lease-them.html</link>
			<description>Brand Neue Corp. to Launch Innovative LED Leasing and Rebate Program;
'Lease on Light' Program to Offer Financial Incentives to Commercial
Power Consumers for Switching to LED Lighting




 


BENTONVILLE, ARKANSAS, Jul 29, 2010 (MARKETWIRE via COMTEX) --
Brand Neue Corp,
/quotes/comstock/11k!brnz
(BRNZ (http://www.marketwatch.com/investing/stock/BRNZ)
0.90,
+0.04,
+4.49%)
 ( Brand Neue  or the  Company ), as
the exclusive North American sales agent and distributor for Luma Vue
LED Lighting products and systems ( Luma Vue ), is pleased to
announce the launch of an innovative leasing and financial rebate
program. Brand Neue's 'Lease on Light' program ( Lease on Light ) is
designed to offer commercial and industrial electric power users
financial incentives for switching to LED lighting. The Lease on
Light program will provide North American small and medium sized
businesses with an easy to calculate and implement program for
leasing an LED lighting package and securing financial rebates
directly from utilities companies. The program could offer a return
on investment in as few as eight months and ongoing annual energy
savings as high as 80%.


 Brand Neue's Lease on Light is the first program of its kind in the
industry aimed at small and medium sized businesses that may not
otherwise consider near-term conversion to LED lighting. These
businesses will now have access to a leasing rebate program that
allows them to install LED lighting with the cost savings that the
technology provides,  says Kevin LaBranche, Manager of Marketing and
Distribution for Brand Neue.  Brand Neue has engaged a global
utilities corporation to conduct a month-long energy audit which will
determine energy cost savings. This audit is currently underway at an
established grocery retailer. 


Traditionally, commercial, retail, agricultural and grocery industry
power consumers utilize a range of light sources and solutions
ranging from fluorescent tubes to halogen - many of them highly
energy inefficient and in some cases even counter-intuitive. Lease on
Light offers clients immediate relief as they prepare for a
government legislated transition away, beginning in 2012, from
energy-inefficient incandescent bulbs, and toward energy-efficient
alternative lighting solutions like LED (light emitting diode). The
US Department of Energy has a goal of reducing energy used for
electric lighting, by 50%, or $27.5B over the next three years.


Utilities companies advocate energy savings solutions that help
regulate power consumption during peak hours, when the companies
themselves have to purchase extra kilowatt hours of power from other
utilities companies at a rate in excess of that which they are
contracted or regulated to sell that same kilowatt hour for.
Cost-benefit analysis indicate that a stepped or wholesale conversion
from traditional lighting to so-called 'green' energy-efficient
lighting solutions like LED, have significant near and long-term
capital benefits to utility companies.


Brand Neue's energy audit will cover all categories of traditional
and LED lighting (tubes, floods, bulbs, warehouse, freezer and
refrigeration, showcase, display, office) as they affect direct power
consumption or savings, in-direct power consumption or savings (ie:
the ambient heat generated by halogens, incandescents, fluorescent
tubes and CFLs, pressure high-energy-consumption air conditioning
systems); the quality, temperature and colour of light as it affects
store finishes and merchandise; and the quality, temperature and
colour of light as it impacts perishables like produce, meat and
seafood.  Our new Lease on Light program levels the playing field for
potential clients, so they can make informed, intelligent decisions, 
adds LaBranche.


Details of the energy audit and the Lease on Light program will be
released as they become available. To be placed on a wait-list re
program details, or to speak with a Company representative re the
Lease on Light program, please contact Brand Neue Sales.


For more information regarding Brand Neue, please contact Brand Neue
Investor Relations at 1.866.922.7972 or visit www.brandneue.com (http://www.brandneue.com/).







</description>
			<category>Blog - General</category>
			<pubDate>Mon, 02 Aug 2010 11:33:50 +0100</pubDate>
		</item>
		<item>
			<title>The G-List</title>
			<link>http://www.purellc.com/index.php/General/The-G-List.html</link>
			<description>The G-List: Choosing the Best Green Buildings Of The Last 30 Years (http://www.treehugger.com/files/2010/07/the-g-list-greenest-buildings.php)
by Lloyd Alter, Toronto (http://www.treehugger.com/author/lloyd-alter-toronto-1/) Design   Architecture (http://www.treehugger.com/design_architecture/)



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	Vanity Fair's World Architecture Survey (http://www.treehugger.com/files/2010/07/vanity-fair-architecture-survey.php)
I asked  Where's The Green?  and wrote that there was a   profound 
disconnect between the architecture shown and the problems that 
architects have to solve today. 


Lance Hosey, formerly a partner at William McDonough+ Partners and 
now a writer at Architect magazine, thought the same but didn't just 
whine, he organized his own survey, the G-list. 

Architect Magazine: (http://www.architectmagazine.com/green-building/web-exclusive-the-g-list-survey-of-architecture.aspx)


 


	I asked 150 green building experts and 
	advocates--including architects, engineers, educators, and critics from 
	the U.S., the UK, Europe, and Asia--to name  the five most-important 
	green buildings since 1980,  using whatever criteria they liked. The 
	first 52 responses (to mirror the VF survey) produced 121 projects, and 
	the 18 that received more than a few votes each offer a glimpse at the 
	canon of sustainable design. If Vanity Fair documented architecture's 
	A-List, consider this the G-List.


The top green building since 1980, that got the most votes, was the Adam Joseph Lewis Center (Oberlin, Ohio), William McDonough + Partners, 2001. In second place, and also the top green building since 2000 was the California Academy of Sciences, Renzo Piano Workshop. (See Jaymi's tour of it here (http://www.treehugger.com/galleries/2009/02/a-trip-to-the-california-academy-of-sciences-slideshow.php))


See the whole list here (http://www.architectmagazine.com/green-building/web-exclusive-the-g-list-survey-of-architecture.aspx); not a Frank Gehry building in the bunch. In fact, there are buildings that are on both lists. Lance concludes:


	Sustainability, it seems, is not much on the minds of the 
	architectural elite. While green building has become increasingly 
	popular over the past three decades, the gap between standards of design
	excellence and of environmental performance could be getting wider.




</description>
			<category>Blog - General</category>
			<pubDate>Mon, 02 Aug 2010 11:31:35 +0100</pubDate>
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		<item>
			<title>Lighting Facts</title>
			<link>http://www.purellc.com/index.php/General/Lighting-Facts.html</link>
			<description>Light
Bulbs To Get Nutrition-Style Labels Next Year (http://www.treehugger.com/files/2010/06/light-bulbs-to-get-nutrition-style-labels-next-year.php)
by Jaymi
Heimbuch, San Francisco, California (http://www.treehugger.com/author/jaymi-heimbuch-san-francisco-c-1/) Science   
Technology (http://www.treehugger.com/science_technology/)



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	FTC (http://ftc.gov/opa/2010/06/lightbulbs.shtm)


Late last year we reported that the US
Federal Trade Commission proposed a new label for compact fluorescent 
lightbulbs (http://www.treehugger.com/files/2009/11/us-federal-trade-commission-proposes-cfl-labels-light-output-color-mercury.php) that would show vital statistics like mercury content and
the light output in terms of lumens rather than watts, which would make
the brightness of CFLs, LEDs and other lighting technology more 
comparable among consumers. Well word has just hit that the new system 
has been approved and we'll soon see nutrition-facts-style labels on our
lights. 

EarthTechling (http://www.earthtechling.com/2010/06/light-bulbs-to-get-nutrition-style-efficiency-labeling/)
gave us a heads up about the new label, pointing us to the announcement from the 
FTC (http://ftc.gov/opa/2010/06/lightbulbs.shtm). 


The FTC states,  Under direction from Congress to re-examine the 
current labels, the FTC is announcing a final rule that will require the
new labels on light bulb packages. For the first time, the label on the
front of the package will emphasize the bulbs' brightness as measured 
in lumens, rather than a measurement of watts. The new front-of-package 
labels also will include the estimated yearly energy cost for the 
particular type of bulb. 


Watts is the old standard for lighting, but we've come to associate 
the term with brightness, rather than energy consumed. We know a 60 watt
bulb is brighter than a 40 watt bulb, so we buy what suits our 
brightness needs. However, new energy efficient bulbs can use as little 
as 13 watts for the same brightness as a 60 watt incandescent or a 9 
watt bulb can replace a 70 watt incandescent (http://www.treehugger.com/files/2007/02/led_bulb_replac.php), so we need an apples 
to apples way of comparing bulbs in terms of both brightness and energy 
consumption. That solution is held within this new labeling system. 


The FTC announcement shows what will be included on the label, 
including: 


    * brightness;
* energy cost;
* the bulb's life expectancy;
* light appearance (for example, if the bulb provides  warm  or 
 cool  light);
* wattage (the amount of energy the bulb uses); and
* whether the bulb contains mercury.


The new information will come to be handy as we start to navigate the
new lighting options, which are sure to shift even more in the coming 
years as LED and even OLED lighting technology hits 
mainstream retailers. 


The new labeling will start mid-2011, according to the FTC. 


Follow Jaymi 
on Twitter for more stories like this (http://twitter.com/jaymiheimbuch)


More on Lighting Technology
Fast
  Funny Video Comparing the Latest Lightbulb Technologies (http://www.treehugger.com/files/2008/12/hilarious-video-comparing-latest-lighting-technologies.php)
Breakthrough:
Regular Light Bulb Made Super-Efficient with Laser (!) (http://www.treehugger.com/files/2009/06/regular-incandescent-lightbulb-super-efficient-laser-rochester.php)
LED
vs. CFL: Life-Cycle Study Shows a Close Race, but LED Likely to Take 
the Lead (http://www.treehugger.com/files/2009/08/led-lights-vs-cfl-life-cycle-study-energy-efficiency.php)




</description>
			<category>Blog - General</category>
			<pubDate>Mon, 28 Jun 2010 10:33:13 +0100</pubDate>
		</item>
		<item>
			<title>LED postings on LEDs for Interior Office Applications</title>
			<link>http://www.purellc.com/index.php/General/LED-postings-on-LEDs-for-Interior-Office-Applications.html</link>
			<description>










	
		
			
			
			 
			
			
			
			
			 
			
			
			
			
			
			Postings: from the 
			
			
			
			 
			
			
			desk of Jim Brodrick
			
			
			
		
		
			
			
			 
			
			
			
			
			 
			
			
			
			
			 
			
			
		
		
			
			
			 
			
			
			
			
			 
			
			
			
			
			In a LEDs
			for Interior Office Applications (http://www1.eere.energy.gov/buildings/ssl/interior-office_webinar.html),  ended up drawing nearly 800
			attendees and prompting nearly a hundred questions from the audience &amp;ndash; far
			more than could be answered in the allotted time. The questions that weren't
			addressed during the webcast will be answered soon on the website &amp;ndash; something
			we only do when the topic is an especially hot one. 
			
			Why is this such a hot topic? Because of the tremendous popularity of
			recessed  troffer  fixtures with 4' fluorescent T8 lamps in
			commercial and institutional lighting applications. There are tens of
			millions of these fixtures in use in this country alone. That &amp;ndash; and the
			claims of many manufacturers &amp;ndash; has a lot of people wondering whether LED
			linear replacement lamps truly are a  drop-in  equivalent to
			fluorescent T8s that can be substituted right off the shelf for big-time
			energy savings. 
			
			As I made clear last month, the short answer is a resounding  no! 
			DOE's CALiPER
			program (http://www1.eere.energy.gov/buildings/ssl/caliper.html) has tested a dozen different LED T8 replacement lamps to date,
			and the bottom line is that they simply don't perform as well as their
			fluorescent counterparts &amp;ndash; which, in addition, are much less expensive and
			have fairly long lifetimes. The LED T8s we've tested have fallen short by a
			significant margin in terms of light output, system efficacy, fixture output,
			luminaire efficacy, and CRI. And although they scored higher than fluorescent
			T8s in terms of average fixture efficiency &amp;ndash; thanks to the directionality of
			LEDs, which results in less light lost inside the fixture &amp;ndash; this wasn't
			enough to compensate for their much lower light output. 
			
			What this means is that, amidst all the heated market activity, buyers and
			specifiers need to be very careful when it comes to LED T8s. That's why DOE
			has just published a fact
			sheet on the topic (http://apps1.eere.energy.gov/buildings/publications/pdfs/ssl/t8_replacement-lamps.pdf), which serves as a useful tool to help buyers cut
			through the hype and get to the heart of the matter. The fact sheet lists
			what they should be asking from manufacturers (e.g., at least 6,000 hours of
			lumen maintenance testing on the full lamp), as well as what level of product
			performance should be specified for replacement applications (e.g., initial
			minimum lamp light output of 2,700 lumens). The bottom line is that to
			provide equivalent light to fluorescent T8s while keeping power input for
			these products at their current range (15-20 watts), LED T8s will have to
			become two to three times more efficacious than they currently are. 
			
			Those of us in DOE's SSL program have a thin line to tread in nurturing the
			technology so that it can fulfill its energy-saving potential. We're neither
			cheerleaders nor policemen. Rather, we're more like baseball umpires, in that
			we observe what's going on, take an objective point of view, and simply
			 call 'em as we see 'em.  And when it comes to LED linear replacement
			tubes, the pitchers have been missing the plate by a wide margin (forgive me
			for having baseball on my mind &amp;ndash; it's April!). The new DOE fact sheet is
			intended not only to keep all those  batters  out there from
			swinging at a bad pitch, but to encourage the pitchers to improve their aim
			and start throwing strikes &amp;ndash; so that we can all  play ball! 
			and save energy. 
			
			As always, if you have questions or comments, you can reach me at postings@lightingfacts.com (mailto:postings@lightingfacts.com).
			
			
		
	




</description>
			<category>Blog - General</category>
			<pubDate>Tue, 25 May 2010 11:31:20 +0100</pubDate>
		</item>
		<item>
			<title>postings on LED Linear</title>
			<link>http://www.purellc.com/index.php/General/postings-on-LED-Linear.html</link>
			<description>










	
		
			
			
			 
			
			
			
			
			 
			
			
			
			
			
			Postings: from the 
			
			
			
			 
			
			
			desk of Jim Brodrick
			
			
			
		
		
			
			
			 
			
			
			
			
			 
			
			
			
			
			 
			
			
		
		
			
			
			 
			
			
			
			
			 
			
			
			
			
			In last week's Posting I answered some questions
			about solid-state lighting standards, but this week I'd like to address
			another question that gets asked often enough to warrant not only a Posting
			of its own, but an upcoming webcast as well. More about that webcast at the
			end of this Posting, but first here's the question: People say they've
			been hearing a lot of hype about LED linear replacement tubes, and they
			wonder whether those products are legitimate. 
			
			The question is a good one, because along with all the hype, there's a great
			deal of confusion out there on the subject. That's why DOE has been tracking
			LED linear replacement lamps very closely through the CALiPER testing
			program (http://www1.eere.energy.gov/buildings/ssl/caliper.html) for quite some time now &amp;ndash; and the picture that emerges isn't a
			pretty one. A CALiPER
			Benchmark Report (http://apps1.eere.energy.gov/buildings/publications/pdfs/ssl/troffer_benchmark_01-09.pdf) published early last year compared the performance of
			T12 and T8 fluorescent lamps and troffers with LED linear replacement lamps,
			and concluded that  LED technology is not yet ready to displace linear
			fluorescent lamps as replacement light sources in recessed troffers for
			general interior lighting.  Strong wording, but it's based on a number
			of key CALiPER benchmark observations. 
			
			One of these observations involved light output. Although LED linear
			replacement lamps are marketed as one-for-one drop-in retrofits for general
			fluorescent applications, CALiPER found that their light output was only
			one-third to one-half that of the fluorescent lamps they were designed to
			replace. Even though luminaire efficiencies (fraction of light escaping the
			luminaires) were higher with LED linear replacements (because the inherent
			directionality of LEDs reduces the amount of light trapped in the
			luminaires), low lumen output and low lamp efficacy limited overall
			performance to levels that were significantly below fluorescent systems. This
			meant that to maintain existing light levels (not just directly beneath the
			luminaires), additional LED replacement lamps would have to be installed &amp;ndash;
			which would not only decrease potential energy savings but would require
			additional luminaires or modifications. 
			
			What's more, the CALiPER benchmark testing found that troffers fitted with
			LED replacement lamps had narrower light distribution, which could compromise
			illumination uniformity and vertical illumination in existing installations.
			And several other potential problems with LED linear replacement lamps were
			also noted. Three of the four LED products tested required bypassing the
			fluorescent ballast, which would require additional labor when retrofitting
			luminaires. On the other hand, efficacy was lower and ballast input wattage
			can be uncertain for replacement lamps that utilize the existing fluorescent
			ballast. And two of the four products had a very cool color appearance, with
			CCT values exceeding ANSI tolerances (&amp;gt;7000 K), which means they wouldn't
			integrate well with existing lighting systems. 
			
			The latest round of CALiPER testing, Round 9, reinforced the benchmark
			findings. Round 9 results, which were published in November, showed that the
			linear replacement LED lamps tested fell far short of T8 fluorescent lamps in
			terms of both light output and efficacy, even when tested in troffers for
			overall luminaire performance. While the LED replacement products had roughly
			10%-15% less luminaire loss than their fluorescent counterparts when
			installed in troffers, this difference didn't compensate for the lower light
			output of the LED replacement lamps. And none of the replacement products
			tested in any CALiPER round to date has matched the T8 fluorescent benchmark
			troffers for luminaire efficacy. What's more, Round 9 results showed once
			again that the LED products had poorer color quality and often required
			rewiring of the troffer to bypass the ballast (which could jeopardize the
			luminaire's UL/CSA/ETL listing). 
			
			Two additional issues must be considered. First, LED T8 replacement lamps
			cost much more than fluorescent lamps. Prices vary, but most LED T8
			replacement lamps cost between $50 and $150 each, compared to about $3 for a
			fluorescent T8 lamp. Second, long-term performance data for LED T8
			replacements is not available, so there is very little evidence to support
			the life claims for these products. Many LED T8 replacements claim 35,000- to
			50,000-hour life based on 70% lumen maintenance. Fluorescent T8 lamps have
			typical rated lives of 24,000 to 36,000 hours, depending on the switching
			frequency and type of ballast used. Considering that end-of-life lumen
			maintenance for fluorescent T8s is roughly 92%, is there any life advantage
			to LED T8s? 
			
			As the CALiPER Benchmark Report points out, fluorescent systems have their
			own performance issues &amp;ndash; including diminished performance at low
			temperatures, as well as disposal issues due to their mercury content. So
			there may be some niche applications where LED linear replacements make
			sense. But in general, as the CALiPER
			Round 9 Summary Report (http://apps1.eere.energy.gov/buildings/publications/pdfs/ssl/caliper_round-9_summary.pdf) concludes, they  do not represent wise use of
			SSL technology at this time.  
			
			The problem is compounded by inaccurate performance claims on the part of
			manufacturers. Most of the manufacturers of SSL linear replacement lamps
			tested in Round 9 provided incorrect data, with some promising as much as 50%
			more lumens than their products actually delivered. In the same vein, claims
			for lm/W ran 30%-50% higher than what CALiPER testing measured, and CRIs in
			general were found to be lower than what was claimed. 
			
			By contrast, a number of 2'x2' LED fixtures tested in Round 9 roughly matched
			their fluorescent equivalents for light output and efficacy, and one even
			surpassed the efficacy of a 2'x4' fluorescent parabolic luminaire. Why the
			big performance difference between these 2'x2' LED fixtures and the LED 4'
			linear replacement lamps? The answer is that SSL technology works most
			efficiently when luminaires are designed for LED light sources, as was the
			case with the 2'x2' LED fixtures. Fluorescent luminaires simply weren't
			designed to dissipate heat or to distribute light from LED 4' linear
			replacement lamps. 
			
			As you can see, making the right decisions about LED linear replacement lamps
			and integral LED fixtures can be a tricky matter, which is why DOE is
			offering a webcast this week on the subject. Entitled  LEDs for Interior
			Office Applications,  the webcast will run from 1:00 to 2:30 p.m.
			Eastern Time this Thursday (March 18). It's a great opportunity to take a
			 guided tour  of this complex topic by experts from Pacific
			Northwest National Laboratory, as well as to ask questions. To register for
			the webcast, or for more information, visit www1.eere.energy.gov/buildings/ssl/events_detail.html?event_id=4163 (http://www1.eere.energy.gov/buildings/ssl/events_detail.html?event_id=4163).
			
			
			As always, if you have questions or comments, you can reach me at postings@lightingfacts.com (mailto:postings@lightingfacts.com).
			
			
		
	


















</description>
			<category>Blog - General</category>
			<pubDate>Tue, 25 May 2010 11:23:28 +0100</pubDate>
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